Volv

Volv is an innovative news app, like TikTok for news, targeting Gen Z and Millennials. For a few months, we worked on social media management and strategy for Volv, creating content for their Instagram, TikTok and Twitter, and helping them build a strong community.

In the last 3 months of the project, we achieved these results on Instagram:


397,500 accounts reached

45,639 accounts engaged

+27.9% increase in followers

On TikTok, we created daily videos for Volv to share news stories in a fun, engaging way that would appeal to their 25,000 followers, with some of them going viral.

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On Instagram, we developed their feed style to reflect their unique nature, and created daily posts, memes and stories to engage their 3,000 Instagram followers in a platform-native way.

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We also created their full social media strategy, ideated unique campaigns for them, and a very distinct and fun tone of voice inspired by 80s culture and news rooms.

We were hired to consult IKEA on:

Gen Z trends

Social media trends

Visuals, messaging, and tone of voice

What resonates with Gen Z & what doesn’t

Social media strategy and content

How to shape campaign messaging to appeal to Gen Z while coming across as authentic as possible

The results

INSTAGRAM

177,805 people reached

+132% increase in individual interactions

257,424 organic content impressions in 4 weeks

TIKTOK

+25,000 people reached

+266% increase in comments

+136% increase in likes

+1700% increase in shares

The results

PAID ADS

Decreased CPR from $2 to $1.30

161,146 people reached

330,613 impressions generated

TIKTOK + INSTAGRAM

75,000 video views

5,000 content interactions

1.21 million impressions

We balanced the Twitter presence by launching the brand on
TikTok as well, where fancam-style content and snippets from
old YouTube videos by Sugarscape targeted the old fans (always
organically), and started spreading Sugarscape's community
across platforms.

" Working with The Z Link has been one of the best collaborations we’ve ever had. From day one, their team seamlessly integrated with ours- jumping into our Slack, configuring, building, and executing with impressive speed and precision. Their deep expertise, proactive approach, and all-around great energy made the entire process effortless and incredibly effective. The Stacklist team couldn't more impressed and look forward to future collaborations."

Stacklist team

On TikTok, we created daily videos for Volv to share news stories in a fun, engaging way that would appeal to their 25,000 followers, with some of them going viral.

‍

On Instagram, we developed their feed style to reflect their unique nature, and created daily posts, memes and stories to engage their 3,000 Instagram followers in a platform-native way.

‍

We also created their full social media strategy, ideated unique campaigns for them, and a very distinct and fun tone of voice inspired by 80s culture and news rooms.

The results

Instagram followers grew by 186%

Twitter followers increased by 343%

LinkedIn followers increased by 175%

Let’s grow together.

book a free consultation

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