Strategy for forward-thinking brands.
Gen Z is setting the agenda for culture. Connecting with us goes beyond jumping on TikTok trends– it’s about understanding what we care about and what makes us pay attention.
We’re here to help brands connect in a way that feels real and lasting.
The Z Link is a global Gen Z-led marketing agency, consultancy, and research firm made up of strategists, creators, and cultural insiders who have lived digital culture from day one. We get it because we’re in it, and we know how to help brands find their place here, too.
From building strong marketing campaign strategies to producing content that actually resonates, we make sure brands show up where it counts. We’re all about creating spaces where brands and young people connect in meaningful ways.
If you’re looking to launch a marketing campaign that people remember, understand Gen Z market trends, or elevate your brand's presence, we’d love to work together.
Drop us a message, and let’s make something impactful.
A NOTE FROM OUR founder
The Z Link was founded by Erifili Gounari, and has grown into an amazing team of over 20 talented young marketers, creators, designers, and strategists around the world, helping brands connect with Gen Z by working with Gen Z.
Erifili is a 25 year old London-based entrepreneur, social media strategist, author, and public speaker. For the past 8 years, she's been crafting marketing strategies for many global institutions, brands, and startups. Before starting The Z Link, she was working on projects like creating the official social media strategy for the country of Greece. She launched The Z Link in 2020 hoping to bridge the growing gap between brands and youth audiences. Erifili is part of Forbes 30 Under 30 Europe, sits on the Advisory Board of PION's Youth Marketing Summit, and regularly provides Gen Z insights and research to leading publications around the world.