Stacklist

Stacklist is an app that allows users to collect and organize their favorite things from across the internet, including favorite places, content, and more. It makes it easier than ever to organize everything in one place and share with others.

In the last 3 months of the project, we achieved these results on Instagram:


397,500 accounts reached

45,639 accounts engaged

+27.9% increase in followers

Stacklist came to us for content creation to spread the word on social media, as well as for targeted paid ads. Our approach involved creating two ‘hero’ campaign videos, two main video assets focused on creative storytelling, that would bring in most of the engagement, and combining that with a collection of strategic UGC-style content by one of our our in-house creators.

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In two months of posting content and running Meta & TikTok ads, we managed to get great results across platforms and help Stacklist grow:

We were hired to consult IKEA on:

Gen Z trends

Social media trends

Visuals, messaging, and tone of voice

What resonates with Gen Z & what doesn’t

Social media strategy and content

How to shape campaign messaging to appeal to Gen Z while coming across as authentic as possible

The results

INSTAGRAM

177,805 people reached

+132% increase in individual interactions

257,424 organic content impressions in 4 weeks

TIKTOK

+25,000 people reached

+266% increase in comments

+136% increase in likes

+1700% increase in shares

The results

PAID ADS

Decreased CPR from $2 to $1.30

161,146 people reached

330,613 impressions generated

TIKTOK + INSTAGRAM

75,000 video views

5,000 content interactions

1.21 million impressions

We balanced the Twitter presence by launching the brand on
TikTok as well, where fancam-style content and snippets from
old YouTube videos by Sugarscape targeted the old fans (always
organically), and started spreading Sugarscape's community
across platforms.

" Working with The Z Link has been one of the best collaborations we’ve ever had. From day one, their team seamlessly integrated with ours- jumping into our Slack, configuring, building, and executing with impressive speed and precision. Their deep expertise, proactive approach, and all-around great energy made the entire process effortless and incredibly effective. The Stacklist team couldn't more impressed and look forward to future collaborations."

Stacklist team

Stacklist came to us for content creation to spread the word on social media, as well as for targeted paid ads. Our approach involved creating two ‘hero’ campaign videos, two main video assets focused on creative storytelling, that would bring in most of the engagement, and combining that with a collection of strategic UGC-style content by one of our our in-house creators.

‍

In two months of posting content and running Meta & TikTok ads, we managed to get great results across platforms and help Stacklist grow:

The results

Instagram followers grew by 186%

Twitter followers increased by 343%

LinkedIn followers increased by 175%

Let’s grow together.

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