SafetyWing

Who said insurance has to be boring? We worked with SafetyWing for a period of 2+ years, managing all their social media accounts, strategy, and content, focusing on both B2C and B2B sales. It led to some incredible organic growth - let’s take a look:

In the last 3 months of the project, we achieved these results on Instagram:


397,500 accounts reached

45,639 accounts engaged

+27.9% increase in followers

We created a detailed social media strategy for SafetyWing and then set out to execute it across their channels including copywriting, design, and community management.

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The challenges

They were a B2B + B2C insurance company with different sides and target audiences, and insurance is not traditionally an industry that users want to engage with on social media.

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Our solution

We implemented a strategy that focused on the goal of starting conversations across social media platforms. That meant that we took a very community-driven approach to all our organic social efforts, aiming to spark as much real community engagement as possible. We decided to tap into the digital nomad community on Instagram (to promote the company’s Nomad Insurance), and the business insurance audience on LinkedIn and Twitter/X.

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Within 4 weeks of creating and posting content, we achieved some of the best results we’ve seen in similar campaigns for pre-launch startups, fully organically:

We were hired to consult IKEA on:

Gen Z trends

Social media trends

Visuals, messaging, and tone of voice

What resonates with Gen Z & what doesn’t

Social media strategy and content

How to shape campaign messaging to appeal to Gen Z while coming across as authentic as possible

The results

INSTAGRAM

177,805 people reached

+132% increase in individual interactions

257,424 organic content impressions in 4 weeks

TIKTOK

+25,000 people reached

+266% increase in comments

+136% increase in likes

+1700% increase in shares

The results

PAID ADS

Decreased CPR from $2 to $1.30

161,146 people reached

330,613 impressions generated

TIKTOK + INSTAGRAM

75,000 video views

5,000 content interactions

1.21 million impressions

We balanced the Twitter presence by launching the brand on
TikTok as well, where fancam-style content and snippets from
old YouTube videos by Sugarscape targeted the old fans (always
organically), and started spreading Sugarscape's community
across platforms.

" Working with The Z Link has been one of the best collaborations we’ve ever had. From day one, their team seamlessly integrated with ours- jumping into our Slack, configuring, building, and executing with impressive speed and precision. Their deep expertise, proactive approach, and all-around great energy made the entire process effortless and incredibly effective. The Stacklist team couldn't more impressed and look forward to future collaborations."

Stacklist team

We created a detailed social media strategy for SafetyWing and then set out to execute it across their channels including copywriting, design, and community management.

‍

The challenges

They were a B2B + B2C insurance company with different sides and target audiences, and insurance is not traditionally an industry that users want to engage with on social media.

‍

Our solution

We implemented a strategy that focused on the goal of starting conversations across social media platforms. That meant that we took a very community-driven approach to all our organic social efforts, aiming to spark as much real community engagement as possible. We decided to tap into the digital nomad community on Instagram (to promote the company’s Nomad Insurance), and the business insurance audience on LinkedIn and Twitter/X.

‍

Within 4 weeks of creating and posting content, we achieved some of the best results we’ve seen in similar campaigns for pre-launch startups, fully organically:

The results

Instagram followers grew by 186%

Twitter followers increased by 343%

LinkedIn followers increased by 175%

Let’s grow together.

book a free consultation

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