MINISO

We work with MINISO UK on consistent content creation, focusing on UGC-led TikTok & Instagram content that appeals to Gen Z and conveys the brand's fun identity.

In the last 3 months of the project, we achieved these results on Instagram:


397,500 accounts reached

45,639 accounts engaged

+27.9% increase in followers

We work with Gen Z's favourite brand that makes life more fun, MINISO, by managing content and strategy for their UK social media channels. In this project, we work with our in-house UGC creators to bring consistent and fresh Gen Z content to MINISO's social media, capturing their fun tone of voice, organically promoting their various product ranges, and strategising for videos to convert into real-life footfall in their stores.

In our first month together, we achieved:
‍

• +476% rise in Instagram Reels engagement
• +1006% rise in Instagram shares
• +39% rise in TikTok comments
• +40% rise in TikTok shares
• +116% rise in TikTok engagement

We were hired to consult IKEA on:

Gen Z trends

Social media trends

Visuals, messaging, and tone of voice

What resonates with Gen Z & what doesn’t

Social media strategy and content

How to shape campaign messaging to appeal to Gen Z while coming across as authentic as possible

The results

INSTAGRAM

177,805 people reached

+132% increase in individual interactions

257,424 organic content impressions in 4 weeks

TIKTOK

+25,000 people reached

+266% increase in comments

+136% increase in likes

+1700% increase in shares

The results

PAID ADS

Decreased CPR from $2 to $1.30

161,146 people reached

330,613 impressions generated

TIKTOK + INSTAGRAM

75,000 video views

5,000 content interactions

1.21 million impressions

We balanced the Twitter presence by launching the brand on
TikTok as well, where fancam-style content and snippets from
old YouTube videos by Sugarscape targeted the old fans (always
organically), and started spreading Sugarscape's community
across platforms.

" Working with The Z Link has been one of the best collaborations we’ve ever had. From day one, their team seamlessly integrated with ours- jumping into our Slack, configuring, building, and executing with impressive speed and precision. Their deep expertise, proactive approach, and all-around great energy made the entire process effortless and incredibly effective. The Stacklist team couldn't more impressed and look forward to future collaborations."

Stacklist team

We work with Gen Z's favourite brand that makes life more fun, MINISO, by managing content and strategy for their UK social media channels. In this project, we work with our in-house UGC creators to bring consistent and fresh Gen Z content to MINISO's social media, capturing their fun tone of voice, organically promoting their various product ranges, and strategising for videos to convert into real-life footfall in their stores.

In our first month together, we achieved:
‍

• +476% rise in Instagram Reels engagement
• +1006% rise in Instagram shares
• +39% rise in TikTok comments
• +40% rise in TikTok shares
• +116% rise in TikTok engagement

The results

Instagram followers grew by 186%

Twitter followers increased by 343%

LinkedIn followers increased by 175%

Let’s grow together.

book a free consultation

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