Hearst

Sugarscape is a brand that is part of Hearst UK, the collective that owns publications like Cosmopolitan, Elle, and Bazaar. After Sugarscape shut down in 2016, we began a collaboration for the return of their brand in 2021.

In the last 3 months of the project, we achieved these results on Instagram:


397,500 accounts reached

45,639 accounts engaged

+27.9% increase in followers

One of the main goals for us was to strongly rekindle the active community of almost 400.000 people that Sugar scape used to have from back in 2016.

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We crafted three strong comeback tweets to make an impression as they were the first in 4+ years, and then a strategy that would engage the old community while tweeting every single day, actively listening to the fans, and sticking to the brand voice they have loved for years.

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In the first month of the brand's comeback, it had gained a well above average engagement rate of 4.5%, with tweets reaching up to 22%, and with an average of 70 mentions per day.

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After learning from the analytics of the first month of our collaboration and adapting our strategy to target Sugar scape's target audience accordingly, we produced 2 TikToks that both went viral, bringing 4,300 followers that fall right within the brand's desired niche, in a period of 1 week.

We were hired to consult IKEA on:

Gen Z trends

Social media trends

Visuals, messaging, and tone of voice

What resonates with Gen Z & what doesn’t

Social media strategy and content

How to shape campaign messaging to appeal to Gen Z while coming across as authentic as possible

The results

INSTAGRAM

177,805 people reached

+132% increase in individual interactions

257,424 organic content impressions in 4 weeks

TIKTOK

+25,000 people reached

+266% increase in comments

+136% increase in likes

+1700% increase in shares

The results

PAID ADS

Decreased CPR from $2 to $1.30

161,146 people reached

330,613 impressions generated

TIKTOK + INSTAGRAM

75,000 video views

5,000 content interactions

1.21 million impressions

We balanced the Twitter presence by launching the brand on
TikTok as well, where fancam-style content and snippets from
old YouTube videos by Sugarscape targeted the old fans (always
organically), and started spreading Sugarscape's community
across platforms.

" Working with The Z Link has been one of the best collaborations we’ve ever had. From day one, their team seamlessly integrated with ours- jumping into our Slack, configuring, building, and executing with impressive speed and precision. Their deep expertise, proactive approach, and all-around great energy made the entire process effortless and incredibly effective. The Stacklist team couldn't more impressed and look forward to future collaborations."

Stacklist team

One of the main goals for us was to strongly rekindle the active community of almost 400.000 people that Sugar scape used to have from back in 2016.

‍

We crafted three strong comeback tweets to make an impression as they were the first in 4+ years, and then a strategy that would engage the old community while tweeting every single day, actively listening to the fans, and sticking to the brand voice they have loved for years.

‍

In the first month of the brand's comeback, it had gained a well above average engagement rate of 4.5%, with tweets reaching up to 22%, and with an average of 70 mentions per day.

‍

After learning from the analytics of the first month of our collaboration and adapting our strategy to target Sugar scape's target audience accordingly, we produced 2 TikToks that both went viral, bringing 4,300 followers that fall right within the brand's desired niche, in a period of 1 week.

The results

Instagram followers grew by 186%

Twitter followers increased by 343%

LinkedIn followers increased by 175%

Let’s grow together.

book a free consultation

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