ALL INCLUSIVE+

ALL INCLUSIVE+ is a gender-neutral, social impact-focused and progressive jewellery brand for streetwear lovers. They came to us for help with market research, social media strategy, content creation and influencer management.

In the last 3 months of the project, we achieved these results on Instagram:


397,500 accounts reached

45,639 accounts engaged

+27.9% increase in followers

Market Research

Before beginning our social media strategy development, we conducted a market research survey using our Gen Z community, to help the brand co-create its products alongside its target audience, and get live feedback from them.

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We created and executed qualitative market research with 30 participants with the brand’s ideal customer profile, receiving deep-dive responses and insights giving the brand their opinions on the products, messaging, social impact initiatives, and more.

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Social Strategy + Content Creation

We developed the full social media strategy for the brand, identifying the best growth channel opportunities, content pillars, influencer strategy, target audience analysis, competitor analysis, and social listening strategy for them, in order to connect with their audience in a meaningful way and reach their brand goals.

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We then kickstarted its social media presence through content creation and social media management.

We were hired to consult IKEA on:

Gen Z trends

Social media trends

Visuals, messaging, and tone of voice

What resonates with Gen Z & what doesn’t

Social media strategy and content

How to shape campaign messaging to appeal to Gen Z while coming across as authentic as possible

The results

INSTAGRAM

177,805 people reached

+132% increase in individual interactions

257,424 organic content impressions in 4 weeks

TIKTOK

+25,000 people reached

+266% increase in comments

+136% increase in likes

+1700% increase in shares

The results

PAID ADS

Decreased CPR from $2 to $1.30

161,146 people reached

330,613 impressions generated

TIKTOK + INSTAGRAM

75,000 video views

5,000 content interactions

1.21 million impressions

We balanced the Twitter presence by launching the brand on
TikTok as well, where fancam-style content and snippets from
old YouTube videos by Sugarscape targeted the old fans (always
organically), and started spreading Sugarscape's community
across platforms.

" Working with The Z Link has been one of the best collaborations we’ve ever had. From day one, their team seamlessly integrated with ours- jumping into our Slack, configuring, building, and executing with impressive speed and precision. Their deep expertise, proactive approach, and all-around great energy made the entire process effortless and incredibly effective. The Stacklist team couldn't more impressed and look forward to future collaborations."

Stacklist team

Market Research

Before beginning our social media strategy development, we conducted a market research survey using our Gen Z community, to help the brand co-create its products alongside its target audience, and get live feedback from them.

‍

We created and executed qualitative market research with 30 participants with the brand’s ideal customer profile, receiving deep-dive responses and insights giving the brand their opinions on the products, messaging, social impact initiatives, and more.

‍

Social Strategy + Content Creation

We developed the full social media strategy for the brand, identifying the best growth channel opportunities, content pillars, influencer strategy, target audience analysis, competitor analysis, and social listening strategy for them, in order to connect with their audience in a meaningful way and reach their brand goals.

‍

We then kickstarted its social media presence through content creation and social media management.

The results

Instagram followers grew by 186%

Twitter followers increased by 343%

LinkedIn followers increased by 175%

Let’s grow together.

book a free consultation

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